Harrowed Halls

Yep. Our “If you can’t be first, don’t be last” mantra apparently has a name:  Last Place Aversion.

“Our work suggests that people exhibit a fundamental loathing for being near or in last place – what we call “last place aversion.” This fear can lead people near the bottom of the income [point]  distribution to oppose [point] redistribution because it might allow people at the very bottom to catch up with them or even leapfrog past them.”

http://www.scientificamerican.com/article.cfm?id=occupy-wall-street-psychology

Or otherwise known as “Harrison’s Law”.